Chinese Tech Companies Have Come A Long Way, But Have Further To Go, If Their Performance At This Year’s CES Is Any Indication

Chinese people can be very quick to pull the “you-don’t-understand-China” card.3 Granted, there is quite a bit of misunderstanding of China, its people, and its companies, but this is no excuse for the Chinese to apply the same intellectual laziness when learning about the outside world.

This is what every single Chinese company has to fight against if they truly want a positive global brand presence. At this point, no one even seems sure how to pronounce Huawei (it’s “hwa-way”).

These companies have shown great prowess and a drive to succeed in their home market, but there still seems to be a lack of understanding of what appeals to Western consumers and how to present your product. The above-mentioned song and dance at the Hisense booth is something you’d probably see at a Chinese trade show (or banquet, or cheap 24-hour dim sum restaurant, or overpriced Chinese bar), but the fact that Hisense chose to do the same at one of the largest consumer tech events in the world shows how much they still have to learn.

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Chinese Tech Companies Have Come A Long Way, But Have Further To Go, If Their Performance At This Year’s CES Is Any Indication

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