Tim Cook ain’t that strong

I love it when I’m right. With the recent shakeup at Apple, Tim Cook shows that’s he not as strong, or forceful, a leader as Steve. From CNN Fortune:

It does not suggest that Cook’s hands are firmly on the steering wheel when a veteran executive announces his retirement, only to be placed in a critical role overseeing initiatives key to the company’s future.

A final word on Tim Cook. In only a year on the job he led Apple to new heights. He has pleased investors, listened to employees, mollified critics of the company’s labor policies and overseen the introduction of products that have sold exceedingly well across the world. He even has shown humility by apologizing for the mapping snafu.

One thing Cook has been unwilling to do, however, is explain himself. In his very few public utterances he has mouthed platitudes. Steve Jobs too played cat-and-mouse with the public, revealing what he wanted, when he wanted. But Steve Jobs earned his caginess. He got the benefit of the doubt after silencing the doubters. Cook isn’t there yet. He needs a new strategy for communicating what is going on at Apple.

Not a bad thing, but if anyone thought that Apple didn’t lose its soul when it lost Steve, you’ve got another thing coming.

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